Our Story

Strength is more than lifting weights. It's how you carry yourself through life.

Ideal Strength was co-founded by Dan and Tasha, a husband-and-wife team with a shared passion for helping others discover the best version of themselves through strength, resilience, and a personalized approach to fitness that goes far beyond aesthetics.

With over two decades in the fitness industry, Dan brings deep experience as a personal trainer, educator, and coach. Tasha, an elite-level strength athlete and inspiring leader, is the heart of the mission—showing every day that true strength shows up in and out of the gym.

Together, they built Ideal Strength from the ground up, starting with a garage gym in Washington state and expanding into a platform that provides coaching, mentorship, digital education, and a supportive community for both clients and professionals.

The name Ideal Strength reflects the core philosophy behind everything they do:

Strength is the foundation. It's the base that supports every other aspect of fitness and life, both physically and mentally.
Ideal is personal. What’s right for one person may not be for another. That’s why every program and plan is built around the individual.
Preparedness is the goal. We want people to live the way they want to—unrestricted by limitations, and supported by the physical, mental, and emotional strength they’ve developed.

At Ideal Strength, we don’t just coach movement, we coach people. Whether you’re training for your first pull-up, your next competition, or aiming to feel strong and capable in everyday life, we’re here to support your version of ideal.

Welcome to a strength-first approach built for real life.